A custom-made yard sign that actually sells your home
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We’ve done some cool things over the years to set our listings apart from the competition. None have been quite as exciting to me as this custom-made yard sign that is now offered as part of our full-service marketing plan.
Compared to past efforts we’ve made to capture and pique the interest of potential buyers who are driving or walking by our listings, this idea is beautifully simple. The signs are eye catching and they immediately provide answers to a few basic and common questions. Best of all, the buyer doesn’t have to take any action to get the information. They just have to stop and look. That’s exactly what’s happening. If they want more, a custom web address utilizing the home’s address provides an easy second step to learn more about the home.
I wish I could take credit for the idea but I was first introduced to the “custom yard sign” by this post on the Bloodhound Blog a few years ago. I’ve always wanted to do it but it was easy to put off. Coming up with a great design for a sign turned out to be a very tough project. My thanks to the people at Reach Communications for taking that task off of my hands and producing a professional looking piece when they helped us develop our brand strategy.
In the end, it’s obvious to me that the custom yard sign is a natural for our team. We’ve put a significant amount of effort into learning how to make a home look its best in pictures. These custom signs provide an opportunity to leverage those skills in another way for the benefit of our selling clients.
Interested in learning more about our seller services? It’s all right here (large pdf file may be slow to load).
I’m always happy to answer your Saskatoon real estate questions. All of my contact info is here. Please feel free to call or email.
Norm Fisher
Royal LePage Saskatoon Real Estate
8 comments so far. We'd love to hear your thoughts.
September 7th, 2010 at 2:26 AM
Great sign Norm – love the idea!
September 7th, 2010 at 7:51 AM
Thanks Jason. Appreciate the feedback.
September 7th, 2010 at 8:38 AM
I remember seeing a for sale sign 40 years ago, it read,
Like it ? So do we, But we’ve been transferred.
September 10th, 2010 at 8:24 AM
That’s awesome. I saw that post too, and I’m looking at doing some of them this fall. Let us know how it works for you.
September 10th, 2010 at 9:52 AM
Thanks Chris. I will. By the way, I read your post about working towards getting yourself a license. I’m not sure if your youthful look will work for or against you.
You’re clearly a sharp guy. Congrats and best wishes.
September 12th, 2010 at 8:19 AM
Great idea Norm, I tried something a little different. Ihad a local programmer design a web app http://www.StJohnsRE.mobi. It’s optimized for the iPad and iPhone but accessible by most mobile devices. I attach it as a rider to the sign. People can log on and access full listing info.
I like your signs a lot. If I use both the sign and the mobi web app I’d pretty much cover all bases.
Have you been using them long enough to see if there is additional interest in a listing?
September 12th, 2010 at 8:59 AM
Hi Larry,
Thanks for the feedback.
“Have you been using them long enough to see if there is additional interest in a listing?”
We’ve really just started in the past four weeks. We’ve put about a dozen of them out there. Sellers tell us that they see people stopping to look at it, but that’s really the extent of the feedback.
Your mobile site is well done and looks great!
September 17th, 2011 at 1:43 AM
Custom yard signs definitely work better than the regular ones. People do tend to react better to ads when they provide all the necessary information at the first look.
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