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A compelling case for more photos on your home listing


Saskatoon real estate agents have known for years that home buyers who are shopping for homes online are very interested in viewing photos. As far as they’re concerned, the more photos an online ad offers the better. Survey after survey places photos at the very top of the “what’s important to you” list.It makes sense. Life is busy for all of us and the more information we can receive in advance of making an inquiry, the greater our ability to qualify properties saving ourselves time in the process.


However, until now, most of the evidence has been purely anecdotal without any solid statistical support. I suppose that’s why I found a recent post titled, “The Most Important Number in Listing Marketing,” (no longer available) by Point2’s COO Brendan King so interesting.Point2 is the largest real estate network in the world hosting hundreds of thousands of property listings in their database which are displayed to millions of viewers at Point2Homes each month. They are in a position to deliver definitive answers on the viewing habits of home buyers and that’s exactly what they’ve done with this fascinating study.


Over a thirty day period, Point2 observed the viewing habits of people that visited their website and concluded that “views” of listings and “leads” generated by those listings increased significantly as the number of photos available on a listing increased. On the following graph, the vertical axis represents the number of photos on a listing and the bars represent the number of viewings on a listing, followed by the number of leads which were generated as a result of those views. Clearly, we see properties that feature just one photo generating approximately 5 views and 1.37 leads, while listings displaying 21 or more images received over 77 views and close to 11 leads.



One serious question remains unanswered in this study; in spite of overwhelming evidence that listing photos are a major benefit to both buyers and sellers, why do agents typically under deliver in this area? With today’s technology, it costs nothing to capture more images. Granted, there is a time investment required in capturing, processing and posting the images but it seems marginal to me in light of the potential benefits for both the seller and the seller’s agent.



If you’re thinking of selling your Saskatoon home, why not make the number and the quality of photos part of your selection criteria when choosing an agent? It will pay dividends.


I’m always happy to answer your Saskatoon real estate questions. 


Norm Fisher

Royal LePage Vidorra

Norm Fisher, Author of the TeamFisher Saskatoon Real Estate Blog

About Norm

Licensed in 1993, Norm brings a wealth of experience to TeamFisher. He has worked in every imaginable capacity including sales agent, office manager, team leader, broker and now, broker/owner. Norm has written a weekly review of the Saskatoon real estate market for more than 650 consecutive weeks which may make him the most consistent industry blogger in the world.Less...

Licensed in 1993, Norm brings a wealth of experience to TeamFisher. He has worked in every imaginable capacity including sales agent, office manager, team leader, broker and now, broker/owner. Norm has written a weekly review of the Saskatoon real estate market for more than 650 consecutive weeks which may make him the most consistent industry blogger in the world.

Norm is known for his passion for technology and can most often be found exploring and experimenting with the next big thing in real estate marketing. He was the first Saskatoon real estate agent to promote a home online and has been an early adopter of new technologies ever since. “Everything about this business has changed over the past 20 years, and it will happen again in the next ten. An open mind and a curious attitude are all that’s needed to continue to find new ways to serve our clients by delivering a faster, smoother, worry-free transaction,” says Norm.

In his spare time, Norm enjoys Crossfit and cycling, some years accumulating over 2,000 kilometres on the road. He’s a strong supporter of the Royal LePage Shelter Foundation and enjoys raising funds by joining fun, fitness-related initiatives like the Grouse Grind for Shelter. In 2015, he trekked the Peruvian Andes to Machu Picchu. In 2017 he walked the southern highlands of Iceland across mountains, sand, snow, ice, lava fields and forest for seven days. Collectively those initiatives raised over a million dollars for Canadian women's shelters.
 

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