We’ve done some cool things over the years to set our listings apart from the competition. None have been quite as exciting to me as this custom-made yard sign that is now offered as part of our full-service marketing plan.
Compared to past efforts we’ve made to capture and pique the interest of potential buyers who are driving or walking by our listings, this idea is beautifully simple. The signs are eye catching and they immediately provide answers to a few basic and common questions. Best of all, the buyer doesn’t have to take any action to get the information. They just have to stop and look. That’s exactly what’s happening. If they want more, a custom web address utilizing the home's address provides an easy second step to learn more about the home.
I wish I could take credit for the idea but I was first introduced to the “custom yard sign” by this post on the Bloodhound Blog a few years ago. I’ve always wanted to do it but it was easy to put off. Coming up with a great design for a sign turned out to be a very tough project. My thanks to the people at Reach Communicationsfor taking that task off of my hands and producing a professional looking piece when they helped us develop our brand strategy.
In the end, it’s obvious to me that the custom yard sign is a natural for our team. We’ve put a significant amount of effort into learning how to make a home look its best in pictures. These custom signs provide an opportunity to leverage those skills in another way for the benefit of our selling clients.
Interested in learning more about our seller services? It’s all right here(large pdf file may be slow to load).
I’m always happy to answer your Saskatoon real estate questions. All of my contact info is here. Please feel free to call or email.
Norm Fisher
Royal LePage Vidorra
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