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If a picture is worth a thousand words, what are the photos of your home saying to prospective buyers?

Most Saskatoon real estate practitioners are keenly aware that home buyers are flocking to the internet to search for Saskatoon homes. Some surveys indicate that as many as 85% of prospective home buyers start their search online. Next to the awesome power of the Multiple Listing Service® to expose a listing to agents, the Internet is now the single most important marketing venue for real estate. Naturally, photographs are an important part of the internet and MLS® marketing plan. Many times, buyers will decide if they’ll visit a house, and agents will decide if they’ll show a property based on the strength of the photos which accompany the listing.



With that in mind, I can’t help but be amazed at the substandard work which agents and sellers seem to be prepared to accept when it comes to photography. If you’ve spent any amount of time looking at homes on the internet, you’re already aware that there are far too many lousy and useless images out there. This afternoon, I spent just thirty minutes on a real estate website and found enough awful photos to prepare a virtual tour titled, “The Unbelievably Bad Real Estate Photography Hall of Fame.” You might check it out, just for fun. I actually found a photo of a living room with an old man apparently sleeping in a recliner. I wish I was kidding, but I’m not.


Good quality photographs are difficult to achieve and it’s very clear that a real estate agent can’t be expected to have professional photography skills. They should however be able to recognize a completely terrible image and keep themselves from posting it where the whole world may see it. Common sense should tell us that some routine tidying up will enhance our images, that proper lighting is essential for good exposures and that we shouldn’t take pictures of rooms that can’t adequately be captured with the equipment we’re using.



I purchased my first digital single-lens reflex camera approximately 18 months ago. Since that time, I’ve invested in a super wide-angle lens and a high-quality flash. I’ve invested hundreds of hours in studying photography and image processing. I’m starting to feel pretty good about the images I’m able to capture.



If you’re thinking of selling your home, here are a few things to keep in mind.



  • Ask prospective agents to show you samples of their photographic work and understand that what they show you probably represents their best effort.
  • Insist on reviewing images before they are posted to the MLS® or the Internet.
  • Demand retakes of images that don’t show your home professionally.
  • View my report, “Preparing for a successful photoshoot.”
  • Hire me! I will do a fine job of presenting your home to agents and home buyers.


I’m always happy to answer your Saskatoon real estate questions. 


Norm Fisher

Royal LePage Vidorra

Norm Fisher, Author of the TeamFisher Saskatoon Real Estate Blog

About Norm

Licensed in 1993, Norm brings a wealth of experience to TeamFisher. He has worked in every imaginable capacity including sales agent, office manager, team leader, broker and now, broker/owner. Norm has written a weekly review of the Saskatoon real estate market for more than 650 consecutive weeks which may make him the most consistent industry blogger in the world.Less...

Licensed in 1993, Norm brings a wealth of experience to TeamFisher. He has worked in every imaginable capacity including sales agent, office manager, team leader, broker and now, broker/owner. Norm has written a weekly review of the Saskatoon real estate market for more than 650 consecutive weeks which may make him the most consistent industry blogger in the world.

Norm is known for his passion for technology and can most often be found exploring and experimenting with the next big thing in real estate marketing. He was the first Saskatoon real estate agent to promote a home online and has been an early adopter of new technologies ever since. “Everything about this business has changed over the past 20 years, and it will happen again in the next ten. An open mind and a curious attitude are all that’s needed to continue to find new ways to serve our clients by delivering a faster, smoother, worry-free transaction,” says Norm.

In his spare time, Norm enjoys Crossfit and cycling, some years accumulating over 2,000 kilometres on the road. He’s a strong supporter of the Royal LePage Shelter Foundation and enjoys raising funds by joining fun, fitness-related initiatives like the Grouse Grind for Shelter. In 2015, he trekked the Peruvian Andes to Machu Picchu. In 2017 he walked the southern highlands of Iceland across mountains, sand, snow, ice, lava fields and forest for seven days. Collectively those initiatives raised over a million dollars for Canadian women's shelters.
 

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