Some basic staging and professional photos go a long way in successfully marketing a home.
Buyers have a multitude of choices today and they qualify each one online. They're busy and eager to eliminate viewing homes that appear to be a waste of time. Nobody crosses the threshold of your front door before they've viewed you home online.
Consider that the first showing and plan to impress long before the buyer ever arrives at your home.
Transcript
The real estate business has changed a lot since I started in 1993.
At that time, a home buyer would come into the office, tell me what it was they were looking for, and I'd pick 10 or 12 homes from the multiple listing service and take them out on a tour. Today, they come to the office and tell us what they'd like to see.
And look, the average person is short on time. You know that. I mean, have you ever argued that there's too much time in the day?
So when a buyer is looking through hundreds of listings online, their primary objective is to eliminate. And they do that ruthlessly.
So if you're gonna get a showing on your home, your home needs to stand out from the hundreds of others that are there.
Look, if McDonald's can hire a burger designer and a professional photographer to create an ad for a Big Mac, a $3 burger, surely, we can do the same thing to market your home for sale.
If you don't have that Better Homes and Gardens sense, you need a professional decorator to help you put that together so that it looks well. And professional photos are an absolute must. I mean, don't get me started. If I see another beautiful home photographed with an iPhone, I might flip my lid.
I mean, you need these services and that's why our seller process includes them.
If you're talking to a real estate agent and they don't offer it and they're too tight to pay for it, you should look for someone else for sure.
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I'm upping my Facebook and Instagram game. Follow me to receive updates on the Saskatoon real estate market and insights I've gained managing thousands of real estate transactions.
TeamFisher.com hosted nearly a quarter of a million user sessions and displayed more than 1.2 million pages to our visitors in 2019. If you have a Saskatoon area home you'd like to sell, we know how to get people looking at your home. Reach out to me directly to engage our team and learn about our processes.
I’m always happy to answer your Saskatoon real estate questions. Reach out by voice or text at 306-241-6676 or email me at norm at teamfisher.com
Norm Fisher
Royal LePage Vidorra
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