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How will your home get noticed in today's cluttered real estate market?




Transcript


We've talked at length about the four factors that are within your control as a home-seller.


As a quick review, they are again, the amount of preparation that goes into preparing the home for sale. How well the home is presented. The promotional plan to expose the home to the public, and the pricing.


And I wanna talk to you a little bit about promotion, which is arguably the one factor in your control which you control most indirectly. In other words, your marketing plan is largely going to be decided upon and executed by your real estate agent, so you want to take care in the agent that you select to ensure that they offer a promotional plan that will get your home the exposure that it needs.


Obviously, the more people that know your home is for sale, the better chance you have of getting showings and getting attractive offers.


A lot of real estate agents feel that just putting a home on the MLS and letting it migrate to industry-standard websites is enough. And certainly, given enough time, almost any house might sell that way, but, as I've said before, time is not on your side as a home-seller. The longer your home is on the market, the less likely you are to get an attractive offer. So your goal should always be to get an offer early on from some of the best prospects that are in the market when you list your house for sale. And that requires a targeted marketing plan that has some dollars behind it.


You know, if your agent is gonna post your house under Facebook page, I mean, well, wow, you know, they're probably not even reaching people who that information is relevant to. We're in a pay-to-play environment these days and some advertising budget is required and many agents are not into spending any money if they can get away with it. You want someone that is going to execute a targeted paper-click advertising campaign that will reach out to prospects who are most likely to be interested in a house like yours in an area like yours at the time that your home is for sale.



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I’ve upped my Facebook and Instagram game. Follow me to receive updates on the Saskatoon real estate market and insights I've gained managing thousands of real estate transactions.


TeamFisher.com hosted nearly a quarter of a million user sessions and displayed more than 1.2 million pages to our visitors in 2019. If you have a Saskatoon area home you'd like to sell, we know how to get people looking at your home. Reach out to me directly to engage our team and learn about our processes.


I’m always happy to answer your Saskatoon real estate questions.  Reach out by voice or text at 306-241-6676 or email me at norm at teamfisher.com


Norm Fisher

Royal LePage Vidorra

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Norm Fisher, Author of the TeamFisher Saskatoon Real Estate Blog

About Norm

Licensed in 1993, Norm brings a wealth of experience to TeamFisher. He has worked in every imaginable capacity including sales agent, office manager, team leader, broker and now, broker/owner. Norm has written a weekly review of the Saskatoon real estate market for more than 650 consecutive weeks which may make him the most consistent industry blogger in the world.Less...

Licensed in 1993, Norm brings a wealth of experience to TeamFisher. He has worked in every imaginable capacity including sales agent, office manager, team leader, broker and now, broker/owner. Norm has written a weekly review of the Saskatoon real estate market for more than 650 consecutive weeks which may make him the most consistent industry blogger in the world.

Norm is known for his passion for technology and can most often be found exploring and experimenting with the next big thing in real estate marketing. He was the first Saskatoon real estate agent to promote a home online and has been an early adopter of new technologies ever since. “Everything about this business has changed over the past 20 years, and it will happen again in the next ten. An open mind and a curious attitude are all that’s needed to continue to find new ways to serve our clients by delivering a faster, smoother, worry-free transaction,” says Norm.

In his spare time, Norm enjoys Crossfit and cycling, some years accumulating over 2,000 kilometres on the road. He’s a strong supporter of the Royal LePage Shelter Foundation and enjoys raising funds by joining fun, fitness-related initiatives like the Grouse Grind for Shelter. In 2015, he trekked the Peruvian Andes to Machu Picchu. In 2017 he walked the southern highlands of Iceland across mountains, sand, snow, ice, lava fields and forest for seven days. Collectively those initiatives raised over a million dollars for Canadian women's shelters.
 

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