You’ve heard the old adage, “The three most important things in real estate are location, location, and location.” A location is of utmost importance because it’s essentially the only thing about real property that can’t be changed. You can buy new carpets, add a coat of paint and even improve a floor plan but you’re definitely limited when it comes to improving the location of your property. You can’t take a home which is in a poor location and move it closer to schools, or further away from negative influences. It is where it is, and it always will be.
Location is of equal importance in the world of “virtual real estate” and the criteria that we use to judge the quality of a “location” is very different. When purchasing residential real property, we tend to associate quiet, low traffic locations with quality. When you market real estate online, you look for locations that boast high levels of traffic. You want your home to be situated in a busy place to maximize the level of exposure to active home buyers and having your home marketed “on the internet” doesn’t necessarily mean that it is being seen.
Every real estate agent will market your home on the most predictable online real estate websites. The real value that an agent brings to the process is found in what they do differently. The real question is; what will you do to make my home stand apart from all others which are for sale.
Unfortunately, many real estate websites exist is a baron wasteland. They attract few visitors, and those that do come, never return. They are little more than an electronic brochure promoting the services of an agent. They can be boring and irrelevant at best; definitely not the kind of location that brings you much value as a home seller.
Anyone who knows me will tell you that my passion is online marketing. I’ve worked hard to build a website with quality content, which is well-positioned in the major search engines. Each month, thousands of people visit the Saskatoon Real Estate Resource Centre. We recently joined the Point2 Network, the largest real estate network in the world. For the fourth week in a row, our website has ranked in the top 100 of over 100,000 real estate websites in the network. Our association with Point2 also provides us with the opportunity to syndicate your listing and send it to some of the highest traffic locations available to web marketers.
If you’re looking for a quality location to market your Saskatoon home, our website is hard to beat. I’d love to show you how we can expose your home to thousands of potential buyers.
Norm Fisher
Royal LePage Vidorra
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