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Your price is important but it's not everything - It's not even the main thing


Real estate agents often take the position that "price is everything" when marketing a home for sale.


Price is important, but it's not everything. It's not even the most important thing.


In this short video, I discuss three other key variables that a seller has direct or indirect control over when they're ready to sell their home.


Place your focus on those items first. If they're pulled off well, they will support a higher asking and selling price.


I mean, who couldn't use some extra tax-free cash?



Transcript

Real estate agents often take the position with a home-seller that price is everything, and everything boils down to your price. It should be your first consideration.


And price is important, there's no doubt about that. You can't get 400,000 dollars for something that's worth 300,000.


But it's not the only thing, and it's probably not the first thing, that a seller should be thinking about.


There are really four things that you have control over when you market your property for sale.


First, the amount of preparation that goes into getting it ready for the market. A little bit of paint, some cleaning, some decluttering, that kind of thing.


Secondly, the presentation of the property to the market. You know, is it professionally done, with professional photos, and other tools that are useful today?


Thirdly, promotion. How well exposed is this property to the general market? That's a huge thing today.


And then, finally, the price. If those first three items are executed professionally and well, they will support a higher price. And, conversely, if you don't put any effort into preparing the home for sale, it's poorly presented to the market, and nobody knows it's for sale, you certainly can't expect to get a peak price.


So, focus on the first three items first. Those will support a higher price.


And your price basically becomes the final lever to get a sale.


If you've prepared the house properly, if it's presented beautifully, if the market's well aware that it's for sale, and it's not selling, then, and only then, is it time to adjust the price.


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I'm upping my Facebook and Instagram game. Follow me to receive updates on the Saskatoon real estate market and insights I've gained managing thousands of real estate transactions.


TeamFisher.com hosted nearly a quarter of a million user sessions and displayed more than 1.2 million pages to our visitors in 2019. If you have a Saskatoon area home you'd like to sell, we know how to get people looking at your home. Reach out to me directly to engage our team and learn about our processes.


I’m always happy to answer your Saskatoon real estate questions.  Reach out by voice or text at 306-241-6676 or email me at norm at teamfisher.com


Norm Fisher

Royal LePage Vidorra

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Norm Fisher, TeamFisher

About Norm

Licensed in 1993, Norm brings a wealth of experience to TeamFisher. He has worked in every imaginable capacity including sales agent, office manager, team leader, broker and now, broker/owner. Norm has written a weekly review of the Saskatoon real estate market for more than 650 consecutive weeks which may make him the most consistent industry blogger in the world.Less...

Licensed in 1993, Norm brings a wealth of experience to TeamFisher. He has worked in every imaginable capacity including sales agent, office manager, team leader, broker and now, broker/owner. Norm has written a weekly review of the Saskatoon real estate market for more than 650 consecutive weeks which may make him the most consistent industry blogger in the world.

Norm is known for his passion for technology and can most often be found exploring and experimenting with the next big thing in real estate marketing. He was the first Saskatoon real estate agent to promote a home online and has been an early adopter of new technologies ever since. “Everything about this business has changed over the past 20 years, and it will happen again in the next ten. An open mind and a curious attitude are all that’s needed to continue to find new ways to serve our clients by delivering a faster, smoother, worry-free transaction,” says Norm.

In his spare time, Norm enjoys Crossfit and cycling, some years accumulating over 2,000 kilometres on the road. He’s a strong supporter of the Royal LePage Shelter Foundation and enjoys raising funds by joining fun, fitness-related initiatives like the Grouse Grind for Shelter. In 2015, he trekked the Peruvian Andes to Machu Picchu. In 2017 he walked the southern highlands of Iceland across mountains, sand, snow, ice, lava fields and forest for seven days. Collectively those initiatives raised over a million dollars for Canadian women's shelters.
 

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